Film is about 27 minutes long, this email below I received from Patagonia and thought I would share.

Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, Vermont; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. 

Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own. 

If you agree with the message in the film, we would love your help sharing it. Starting today, please share this link to the Worn Wear film on all of your social media networks and tag your post #WornWear: http://wornwear.patagonia.com

Secondary tags include #BetterThanNew, #BlackFriday and #AntiBlackFriday. 

Alternatively, you can share Patagonia’s post announcing the film on Facebook, Google+, Twitter and Tumblr. On Instagram, dig out that classic old photo of yourself, or your friend, in a well-loved Patagonia item and post it with the #WornWear tag. 

On Black Friday, select Patagonia Retail Stores across the country will be hosting Worn Wear parties. Please join us at one of the parties to watch the film, taste our super-secret limited edition beer, learn how to repair your old Patagonia gear with iFixit, and enjoy live music. Black Friday Party details at: http://wornwear.patagonia.com. 

Thank you so much for your help. I wish you and yours a very Happy Thanksgiving. 

Jess Clayton 
Patagonia Public Relations