How I built This with Guy Raz interviews Yvon Chouinard from Patagonia
In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn’t find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.
Of course my favorite part is his explanation of fishing “one fly”, and how focusing and using his knowledge he caught more fish than he ever has. He explains that one of the hardest things to do is to simplify your life.